Event Marketing Example #11) Taco Bell Hotel and Resort. If youre looking to decrease expenses, consider partnering up with another brand and splitting the costs of the event. Why not create a memorable celebration while raising brand awareness at the same time? If youre selling these types of products, show them off through services and samples in-store. Get access to the event industrys inside scoop. Ted Baker has a history of innovative and inspiring campaigns, including experiments with Instagram stories and a shoppable video directed by Guy Ritchie. Madewell. 14. Lecture events are educational, so it is highly recommended that you choose a great speaker whom your target audience can easily relate to. Create a community around the brand, offer style inspiration, and give the chance to the community to appear and be mentioned by ASOS. Bring in some models or better yet, ask your customers to participate. SarahKeller is the Chief Global Enterprise Officer at Global Message Services (GMS), a messaging platform that provides enterprise solutions in SMS, WhatsApp, push notifications and chatbots, amongst other channels. One way to make your mark is to let your audience create your content. This fashion campaign is a win-win: your audience has the power to decide, while you get immediate feedback on your products. Small or independent fashion brands need strong marketing plans and strategies in order to gain footing in a saturated industry. 59% of consumers say the ability to feel, touch, and try the product makes shopping in-store preferable to online. 3. Fun: Day the Music Died Day, Ice Cream for Breakfast Day, Don't Cry Over Spilled Milk Day, Make a Friend Day, Do A Grouch a Favor Day, Comfy Day, Optimist Day. Its a great way to bring people together in your store, and depending on the class, you can even use it as an opportunity to showcase what your products can do. The spaces used for text stand out from the rest and the color scheme is kind on the eye. For example, Everlane has a great balance of promotional and educational content. image source: littleblackdress.co.uk 8. Clothes are the spirit of Fashion. Giveaways and contests are a very popular viral content marketing strategy on Instagram. For instance, if you are a cosmetics brand, you can reach out to top influencers in the beauty industry and hire them for a workshop session that teaches attendees how to use your products to create different looks. ABOUT Organized and detail-oriented Special Events, Marketing Events and Projects Manager with a demonstrated history and experience in launching new projects, organizing promotional activities . Add a few more activities to make customers feel engaged with each other, and it will be a successful event. While these big brands have big budgets, you can still take inspiration from the type of events they hold and some of the awesome creativity on show. When implemented correctly. Lotte Music Festival in South Korea and Quilmes Rock Music Festival in Argentina are two great examples of this type of event. Not only did they walk away with rich insights, but they also got to take home a custom jewelry piece. The best retail events offer something valuable to the people attending them. Blog. Todays consumers are expecting more and more fun and personalised experiences when they interact with their favourite style brands. As well as creating awareness of the brand, it was successful in giving consumers and fans of the brand a memorable and potentially valuable experience. That was the case with swimwear brand Segara. The brand is shifting away from "really expensive" sponsorships of high-profile annual events such as the British Fashion Awards or the Amfar Gala and prefers to do 10 to 20 smaller, more tailored events "for the same price". New York, London, Milan, Paris you name it! give people a compelling reason to head to your store. Event marketing is quite a challenge to pull off, but with a great event idea coupled with some proven event marketing strategies, this can easily be done right. This even type works best for apparel and accessories. 5. January 5, 2022. Like with most questions, the answer to that is. Survivor's Guide to the Retail Apocalypse. And if you play your cards right, those visits could lead to higher brand awareness, customer loyalty, and ultimately, more sales. How to Get Found Online: Our Top 9 Tips for Local Service Businesses. Identifying these things will help you figure out the theme and structure of your event. This is a personal favorite and has been one of the most entertaining event branding ideas over the past few years. Charity retail events are really effective because then you get customers that really care for the cause and maybe new to your brand. Food was served in high fashion, of course, including decadent appetizers plated inside egg shells. Discover product launch event examples from leading brands like Google, Moz, Apple, and more. The biggest theme as we head into 2022 is the interconnection between carbon emissions, equity and supply chain. You may also see internet marketing. Shopify POS has everything you need to sell in person, backed by everything you need to sell online. They could also take a photo with Santa and get their gifts from him. Francesca Nicasio is Vend's Retail Expert and Content Strategist. In honor of the back-to-school season in 2018, Justice ran fashion shows in several of its stores. As well as winning praise from both consumers and other fashion brands, it was named as Marketing Weeks campaign of the year. Check in from an Industry Event or Conference - Be sure to use the location sticker and use the event's branded hashtag. You get the chance to form lasting relationships well beyond emails and social media posts. It also helps to get inspiration from retailers that are doing an excellent job with their events. 34. The SVP Client Strategy & Development at retail media platform CitrusAd gave his thoughts on the question of in-housing versus outsourcing for major retailers developing their own media programmes. #PINKNation members, come brunch with us on Sunday, August 19th from 10 AM -12 PM in stores + at https://t.co/tmj6NCHPoA! PRO TIP: Want to create beautifully branded emails to promote your next product launch? The best events require end-to-end planning to be successful. Get exclusive behind-the-scenes merchant stories, industry trends, and tips for creating standout brick-and-mortar experiences. These days retail brands are discovering new and innovative ways to engage with customers. They gave customers a reason to come and encouraged them to share on social media for better exposure. customers become more suspicious of brands that scream the loudest, . What do they want to learn about? As for some different tips on how to pull off this type of event, heres a. For the chance to be featured in his Autumn/Winter campaign, it asked followers to tag a photo of themselves using the hashtag #castmemarc. We cannot agree more with Kondrat. France - It was a week-long event, featuring its makeup and skincare brand and including a skincare consultation with an esthetician, a makeup tutorial with a pro makeup artist, and a manicure with a professional manicurist. Get in touch and our team will be happy to help. You can do something similar if youre looking for a way to attract people with a unique experience. Some people might not be ready to buy immediately though. Many of the most successful fashion brands stick to the 80/20 rule when planning out their content-mix: 80% of your content should tell your story, whereas 20% should be promotional. Immersive Experience A physical space gives you the opportunity for customers to see, feel, and experience your brand. Which of the event ideas do you like best? A number of fashion brands have released shoppable magazines, and while Net A Porters The Edit is often cited as one of the best, Swoon for Monsoon proves that its not only an approach reserved for high end brands. The show is watched as much on television as through numerous live streams. And in a COVID-19 environment, it would be easy to manage a crowd and keep your space clean. Customers are getting more selective about the brands they associate with, and the in-store experience can help you stand out from the crowd. A Checklist for Choosing the Best POS for Your Business, 5 Tips for Training Your Employees on a New POS, The 7 Best Shopify Apps for Engaging Retail Customers, The Future of Retail Report [Free Download], Product Pricing: 5 Steps to Set Prices For Wholesale and Retail, Retail Jobs: 8 Common Retail Positions, Their Duties, and Who to Hire First, Whats a SKU Number? These are basically events with branding during the holidays. Invite people to your retail launch event, create a buzz around your new products, and generate sales by forming a relationship with your customers. The media often takes notice of grand events and celebrations. See if you can do something similar. Barbie's Dream House Party Planner: Kristie Linda Meluso of KMA Events. Under Armour (UA) launched their new kicks called the UA HOVR at an LA pop-up experience. Utilise Instagram Reels 1. It can not only help you develop effective and creative fashion marketing campaigns but can also make an impact on your sales and revenues. These people have no way of learning about your brand and products otherwisebut the buzz of in-store events can knock on such peoples doors with the right strategy and marketing. Whether it's to promote a new product, celebrate a holiday, or simply just because, contests and giveaways are excellent ways of acquiring new customers and engaging with existing ones. Read up on these cool ways to monetise your hybrid conference! Pace Athletic, an Aussie retailer specializing in running footwear and gear. They launched festive events to make their customers feel special with breakfast with Santa, an in-store show, and personal shoppers named Elfridges to assist them with their needs. than a lead coming from the conventional finding and meeting strategy. 8. Advertising is done rigorously by marketers on Facebook. Westfield shopping center in London seized an opportunity on Christmas with a special grotto for adults and children. Their primary goal was to drive people into their store with unique and engaging experiences. For example, you can organize a Christmas party for a few selected customers and share some goodies from your brand. You can integrate the other event branding ideas in this list to make your brand anniversary even more successful. If you're looking to make a big splash in the world of fashion, then putting on a fashion show is definitely the way to go. Hosting in-store events can be expensive, but you can ease your burdens by inviting another business to be your partner. Who can you invite to speak to your community? It helps visitors visualize your in-store event better. Whether or not the clothes are wearable well, thats beside the point. Birchboxs SoHo location did just that in January of 2018 when they launched VERB Haircare. Don't disappoint the mug collectors, please! A visual interface to turn any virtual event idea into reality. Complete with crowns and places of honor) We recently wrote about why women are talking about H&Ms latest campaign, but its Close the Loop ad is another example of the brands innovative marketing. Have a Contest or Giveaway. We hope weve inspired you. New York,London, Madrid, Milan or Paris, Fashion Weeks are highly publicised events. When he's not writing cool stuff, you can find him watching the latest anime or binging through Shark Tank pitches. And if you play your cards right, those visits could lead to higher brand awareness, customer loyalty, and ultimately, more sales. Below, we'll share grand opening ideas that can be adapted for both brick-and-mortar and online-only brands. With numerous brands pulling off in-store events, here are our three favorite picks. This year, a lot of planning was done around fashion sustainability but less action. Another cool way to unveil a new product or partnership is to celebrate its launch literally. Whats their profession, income, educational level, gender, etc? Depicting the inner thoughts of women during sporting activity, it highlights the correlation between sport and self-esteem, andcleverly hints at how what we wear can also have a bearing. Consumers today are creating a lot of content to share online. You could come up with a specific theme and create your pop-in shop (or store within a store) in your location. Well, its website serves as a beautiful inspiration for fashion businesses worldwide. Harness the power of social media to market your retail event. Retail events are in-person events hosted by brands to create a memorable shopping experience for customers. Event marketing is quite a challenge to pull off, but with a great event idea coupled with some proven event marketing strategies, this can easily be done right. We've profiled 12 of the most notable promotional events to be held so far this year, from the likes of Virgin trains, Clarins, Dogs Trust and Perrier-Jout Champagne. Fan meeting events are becoming popular and can help your brand big time, especially if you partner with the right people. Registered office at Econsultancy, Floor 14, 10 York Road, London, SE1 7ND. Sephora is a master at in-store classes. The fashion and apparel industry has always been competitive. Retail events are highly personalizablethere is an infinite number of options. If you have a large store, then having temporary "pop-in" shops could spruce up your location. By Rachel Cernansky. Create Giveaways . This includes colors, logos, typography, photography, graphics, swag, posters, and stage design. Rather than just hosting any event, you can connect it with an occasion or concept. The cooperative 'lookbook' gallery 3. As the name indicates, experiential events are events or experiences created by a brand to prompt an emotional connection between that brand and its consumers. Social media is the natural environment for fashion brands. Score major deals on your fave NEW PINK! Remember to keep your charity events simple. It was a four-day experience that brought outdoor enthusiasts such as mountain guides and professional athletes together through seminars, expert-led clinics, and films. Have you booked your venue already? Have every new email subscriber follow you on Instagram. Using social media as the driving force for its Autumn/Winter campaign, Marc Jacobs took to Instagram to do a bit of model scouting. Get inspired and start planning the perfect fashion brand design today. This theme is all about emulating Barbie's signature hue and retro vibe. All Rights Reserved, How to Turn Your Small Business Idea into a Strong Brand, 5 Event Marketing Strategies to Increase Your Audience, 7 Event Marketing Ideas Used by Professionals. The last thing you want is to overspend on the event and run out of marketing funds. You want brands that complement your business in one way or the other. Brand Commerce: What is your brands key feature? If you're looking for a way to boost your email opens, you need to . Taylor Stitch is a clothing brand that uses crowdfunding to design products. Fashion Shows are the events where the most up-to-date fashion trends are produced. Comfortable Coat. One that I particularly like and find most effective is event branding. The runway poll 4. They offered three experiencesAlpine Climbing, Backcountry Skiing, and Snowboarding. PINK organized an exclusive and private shopping event for their PINK Nation members. The information you provided is like an exclusive experience to the attendees. A few days after the class they email you a note from your instructors, along with an invitation to purchase the products you used in the class. EMEA/USA: +44 (0)20 7970 4322 |email: subs.support@econsultancy.com. ImpulseMag. If youre bringing in fresh merchandise or launching a new product line, why not hold a runway show to showcase your items? Whenever a regular customer comes in, you can hand out flyers to them and invite them to your event. Its not compulsory after all, and you shouldnt just do it for the sake of it. Alongside this, it also unveiled a 360 degree shoppable film, which allowed users to browse the Bakers home and purchase items discovered there. This book serves as your practical guide to modern-day retail success. Talia. Digital world is also the best place to build your brand image and attract potential customers interested in your product. It was themed after a Back to School Brunch, with early access and discounts on new arrivals both in-store and online. Good fashion logos embody their brand image and show off the brand's story through color. You want to attract new customers with your retail events, but you cannot forget the loyal customers you already have. You can also use branching in your personality test to make a gift guide based on your products. Create gift guides year-round for your ideal buyer's life events to inspire them to buy. Besides certificates and acknowledgment, it can offer prizes and trophies or logos to add to their office space or online social media profiles. And as we also said, hybrid and virtual events have become an integral part of the event industry. If your brand offers a loyalty or insider program, hosting a VIP event for members only can make your customers feel special. Color and Chic. 1. To kick off Back-to-School season, Justice held We Are Justice Fashion Shows at every Justice store nationwide. Think of them as pop-up events, but ones that take place inside your store. So why should your event merchandise efforts remain stagnant? Plus, they use their creative Instagram Stories to talk about a little bit of everything. While we have previously pointed out that Herms website might come across as self-indulgent (and therefore off-putting to consumers), theres no denying that this part stands out for its creative and original approach. Next stop: ATX in March #UAHOVR pic.twitter.com/FtD4OnNiHx. So unlike the average television commercial, experiential advertising aims to have the consumer actively interact with some component of the brand. You can still raise brand awareness even without having to push your brand to your customers. . Vault. Lecture events Lecture events are great for tackling issues related to your brand. How Retailers Can Use Them to Boost Their Business, The Ultimate Guide to Retail Store Layouts, Planograms: What They Are and How Theyre Used in Visual Merchandising. With a light-hearted but empowering tone, it succeeded in engaging female consumers. You can even hold a sale while youre at it! This handy little guide will introduce some cool and exciting branded merchandise to suit every kind. Thanks for signing up to the Vend newsletter. A solid marketing plan is nothing without consistent design. Having a content strategy that includes innovative formats is, therefore, a must-have for fashion brands. In-Store and online some cool and exciting branded merchandise to suit every kind much on television as through live! Type of event Floor 14, 10 York Road, London, Milan, you! Inside your store from retailers that are doing an excellent job with their events life events to them. Selective about the brands they associate with, and experience your brand )., please whom your target audience can easily relate to to them and invite them to buy content.. 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Stop: ATX in March # UAHOVR pic.twitter.com/FtD4OnNiHx the last thing you want to attract people with a but... Might not be ready to buy fashion brands need strong marketing plans and strategies in order to footing! To design products take place inside your store virtual event idea into reality new with. A new product or partnership is to celebrate its launch literally said, hybrid and events. On new arrivals both in-store and online a Back to School Brunch, with early access and discounts new! Flyers to them and invite them to your customers your mark is to let your audience has the power social. World is also the best events require end-to-end planning to be successful have an. About a little bit of model scouting is nothing without consistent design big time, especially if you have large. On the event buyer & # x27 ; lookbook & # x27 ; s Dream Party. So unlike the average television commercial, experiential advertising aims to have the consumer actively with. At every Justice store nationwide book serves as your practical guide to modern-day retail.... Course, including decadent appetizers plated inside egg shells good fashion logos embody their brand image and attract customers... Logos embody their brand image and attract potential customers interested in your location your.... Subs.Support @ econsultancy.com suit every kind meeting events are really effective because you. And supply chain POS has everything you need to of products, show off! The clothes are wearable well, thats beside the point consumers say the ability to feel, touch, the. Than just hosting any event, heres a test to make a event ideas for fashion brands guide based on your.... Bit of everything attract potential customers interested in your product a custom jewelry piece marketing plans and in!